
Mumbai Ek
78% of Mumbai commuters change transport mode on a single trip, and juggle a different app for each.
In a city where over 7 million people ride public transport daily, navigating Mumbai’s fragmented system of trains, metros, buses, and autos is exhausting. Commuters juggle multiple apps just to figure out how to get from point A to B, dealing with separate payments, delays, and a lack of real-time updates. Our research showed that 78% of users rely on multiple transport modes in a single route, and 62% struggle with poor connectivity and route clarity. Mumbai Ek was designed to solve this by delivering a seamless, all-in-one experience for planning, tracking, and booking public transport.
- Year2025
- TeamTeam of 5
- ToolsFigma, Photoshop, Illustrator, Google Forms
- DomainTransit & Navigation
10+in-depth interviews
100+survey responses
3groups: commuters, students, tourists
- 75%find juggling transport apps a huge hassle
- 74%plan their trips on a phone
- 50%struggle with signal and route clarity
- 80%want better route planning first
“I use 3–4 apps every day, and still end up confused.”
Says
“Three apps every day, just to get to college.”
Thinks
“Will there be an auto at the station?”
Feels
- Anxious
- Irritated
- Frustrated
- Rarely relieved
Does
- Checks 4 apps
- Dodges rush hour
- Skips tickets
- WhatsApp groups

Rahul Mehta
Faster routes, digital tickets
Monsoon delays, no seats

Aliya Khan
Trains and metros, with confidence
Which train? Which platform?

Saraswati
Lifts, escalators, senior fares
Ticket queues, complex apps

Emily Carter
Get around safely, alone
No local payment app
Aliya’s first local-train trip: Mira Road to Bandra.
Awareness
Ticketing
Boarding
In transit
Arrival
MoodOverwhelmedStressedPanickedAnxiousRelievedPainThree apps, one trip
UTS crashes
Crowds, fear
Missing the stop
Lost in the station
FixOne trip planner
Every ticket in one app
Crowd levels and SOS
Stop alerts
Exit maps, last mile
Twelve apps, three kinds. None does all five well, and ride apps only work for cabs.
Route planningTickets & paymentsLive trackingEase of useSafetyTransit appsUTS, M-Indicator, Metro Connect 3, Mumbai 129 out of 10048 out of 10028 out of 10052 out of 10060 out of 100Route plannersChalo, RedBus, Google Maps, Moovit49 out of 10045 out of 10052 out of 10052 out of 10050 out of 100Ride appsOla, Uber, inDrive, Cityflo33 out of 10066 out of 10079 out of 10079 out of 10079 out of 100Bars: how far from bad to good each group scores, averaged over its four apps.
- 01Home screen
- 02Search bar
- Favourite places
- Train, metro, bus, taxi, rickshaw
- 03Search a destination
- Type, or pick a recent route
- Suggestions as you typeSort
- 04Route selection
- Transfers and costCheapest or fastest
- 05Route breakdown
- Time, cost, crowd
- Rickshaw › train › metro › bus
- View faresAdults, children, class
- 06Payment
- GPay, PhonePe, Paytm, Wallet
- UPI, cards, net banking
- Pick and pay
- 07Ticket purchase
- Confirm and buy
- Ticket issued
- 08Completion
- Ticket in the app
- The journey begins
Wireframes: the whole flow in grey, from sign-up to tickets

01Onboarding

02Sign up

03Verify

04Welcome

05Home

06Search

07Routes

08Route details

09Journey details

10Payment

11Confirmed

12Tickets
Storyboard: Aliya’s first trip by train and metro, frame by frame

01She leaves college, looking at Mumbai Ek

02Follows the directions on the map

03Books her ticket in the app

04She takes the train

05A crowded compartment

06Her rickshaw is booked and confirmed

07Shows the driver her ticket code

08Finds the Metro Blue Line

09Metro one: the Blue Line

10Helps an older woman download the app

11Metro two: switches to the next line

12A threatening man in the carriage

13SOS, or share her location with family

14Runs for her rickshaw

15Sitting in the rickshaw, nearly there

16Journey complete, and a rating
Process
- 01
Research & discover
Interviews, surveys and an empathy map, to hear how Mumbai actually commutes.
- 02
Analyze & define
Personas, a journey map and a competitor audit of twelve apps, to find the gaps.
- 03
Structure & sketch
Information architecture, wireframes and a storyboard of one first trip.
- 04
Build & validate
A clickable prototype, tested with users and fixed before the final design.
One app, from the first search to the last stop.
Start from where you are
The home screen opens on a map of where you are, with everything for the next trip one tap away.

- Search by typing, or by voice
- Temperature and air quality where you are
- Filter by mode: train, metro, bus, taxi, rickshaw
- Your tickets and the trip in progress, from home
- Saved places, with the travel time to each
Train, bus and metro booking share one layout, each with its own illustration of Mumbai, so you always know where you are in the app. Tap Train, Metro or Bus on the home screen above to open each one.

Local train

BEST bus

Metro
Impact
Usability testing on the prototype found three points of friction, and the final design fixed all three.
- A grey call-to-action that blended in became a bold, high-contrast “Book Now” button.
- Swipe gestures were added for moving between screens.
- Every icon got a text label.
